Make a Plan Campaign
Planned Rides & Sober Drivers Save Lives
The Safe Lane Transportation Coalition (SLTC) is working to shift community perception and help people understand that it is not acceptable nor safe to drive while under the influence of alcohol or drugs in Lane County. “Make a Plan” is the central message of this two-pronged county-wide campaign.
In addition to encouraging people to drive sober and make a plan, speed reduction is also an important part of our outreach. Learn more about our Speed Reduction Campaign.
How You Can Help
We've created digital toolkits in English and Spanish that include downloadable content, making it easy for you to share the “Make a Plan” campaign on your own social media channels. Your communication efforts can help save lives!
Also available are “Make a Plan” beverage coasters and printed materials for restaurants and bars to display to patrons. To request these materials for distribution at events, restaurants, bars, dispensaries, or other distributor outlets, please email Safe Lane Coalition Coordinator Drew Pfefferle.
Download all assets from the digital toolkit or choose from the individual assets below, then follow each social platform’s instructions for uploading and posting graphics, written messaging, and optional hashtags. Thank you for supporting our efforts!
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The most recent five-year rolling data (2018-2022) shows that, on average, four impaired driving-related fatalities occur annually in the central Lane County metropolitan area, while an additional nine impaired driving fatalities occur in more rural areas of Lane County—that’s 13 lives that could have been spared by planning ahead for a ride.
According to current cannabis laws in Oregon, it is legal to possess and use cannabis. However, it is still illegal to operate a motor vehicle while under the influence of cannabis.
An elevated blood alcohol level, no matter how sober someone feels, can have a real impact on their ability to perform tasks that require concentration, such as driving. And the more someone drinks, the harder it is for them to judge their level of intoxication.
A drink is typically defined as 12 ounces of 5% alcohol beer; five ounces of 12% alcohol wine; or 1.5 ounces of 80 proof (40% alcohol) liquor. As little as two drinks can affect someone’s ability to drive, including declined visual functions, an inability to perform two tasks at a time, loss of judgment, and altered mood.
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The average person doesn’t believe that the threat of a fatal or life-altering DUII crash applies to them. Most people believe that they can have a couple of drinks or use cannabis and drive safe and unharmed. Crashes from DUII are 100% preventable but the public accepts them as unavoidable.
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Download the Media Toolkit: Celebrate Right (Holiday) English Spanish
Download the Media Toolkit: Before A Pint (Beer) English Spanish
Download the Media Toolkit: Get A Ride (Cannabis) English Spanish
Download the Media Toolkit: Sun Is Out (Summer) English Spanish
Download the Media Toolkit: Before You Sip (Vineyard) English Spanish
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We have these materials printed and ready to hand out. Contact us if you want free printed materials at your event.
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Designate a sober driver. A designated driver should be reliable, have a valid license and be able and willing to avoid drinking alcohol or doing drugs, such as cannabis, that will impair their driving. Agree to take turns being the sober driver—they drive sober this time, you drive sober next time.
Schedule a cab or rideshare. You can schedule a ride in advance using the rideshare app for services like Uber and Lyft, which allows you to select a specific pickup time in the future for your ride. This feature is often called "scheduled rides" or "Uber Reserve" depending on the platform.
Avoid driving solo. If you're going out by yourself or meeting up with friends and plan to drink or do drugs, such as cannabis, ask a friend or family member to take you and pick you up at a designated place and time, so you don’t have to leave your car behind.
Spend the night: Discuss with your friends the possibility of staying overnight to avoid drinking and driving home.
When hosting, offer alternatives. Switch to offering only alcohol-free drinks at least two hours prior to the party ending to ensure your guests get home safe. Provide water, soda, juice or other fun non-alcoholic drinks. If needed, invite guests to stay overnight or provide them a safe ride home.
Intervene when needed. If someone is high or has had too much to drink, coordinate a ride for them. Be steadfast and clear without being aggressive, but don’t back down. There is strength in numbers, so ask others to help you convince them not to drive.
Refuse to ride. Be firm about not riding with an intoxicated driver and encourage others not to ride with them.
Enroll teens in drivers ed. Instructional driving programs teach teens not to drive under the influence of drugs or alcohol and not ride with alcohol-impaired drivers. Oregon teens who take driver education are 25% less likely to be in a crash and have a 57% lower rate of traffic convictions. Those who take the class and pass the course don’t need to take the driver’s test at the DMV and can also save on car insurance. It’s a win-win!
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Super Bowl
St. Patrick’s Day
April 20 (420)
Memorial Day
Summer Months
Labor Day
Start of School
Fall & Winter Holidays: Halloween, Thanksgiving, December holiday parties, Christmas, New Year’s, etc.
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Our goal is to reduce the number of preventable deaths and serious injuries caused by intoxicated driving through community outreach and education campaigns. We want people to proactively think through their plans every time they might consume alcohol or drugs, such as cannabis. We want to normalize not getting on a bike, walking in the roadway or driving if alcohol or drugs have been consumed.
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To end preventable DUII-related deaths, our concept of acceptable driving behavior must change. This “Make a Plan” campaign imagines a community of people who drive sober or plan ahead for a ride if alcohol or drugs will be consumed. The campaign creative is based on research—surveys, focus groups and secondary research—conducted in 2023-24. Research results showed that the target audience (drivers ages 21+) responded most favorably to positive, memorable, catchy messages, coupled with engaging, animated graphics that focus on the desired driving behaviors we want to reinforce and achieve among drivers. The “Make a Plan” research and outreach campaigns were developed in partnership with Turell Group.
About Safe Lane Transportation Coalition
The Safe Lane Transportation Coalition is a collaborative group of individuals, organizations and governmental agencies working to reduce fatalities and severe injury crashes in Lane County. The coalition utilizes the strengths and resources of its members’ organizations to establish transportation safety policies, programs and practices. The coalition adopts a harm reduction approach and implements strategies that address speed reduction, DUII prevention, and traffic safety education and outreach.